Job Title: Marketing and Communication Manager
Weekly Hours: 40hours per week; may include weekends and evening hours
As a unique urban library in a community challenged by low-literacy, unemployment and immigration, it is essential that the Waukegan Public Library position itself as a learning center. To that end, the library has developed The Path to Learning and Literacy for our community. The Marketing Manager is responsible for developing and implementing a marketing plan including marketing strategies and tactics, communication strategies and a social media plan, as well as coordinating and marketing library wide events and exhibits and serving as the library’s webmaster.
WPL’s marketing communications strategy will focus on impact and success stories. The span of communications includes potential donors and sponsors in partnership with our development team, educational classes in collaboration with our education team and library services in support of our information services team. Library events are focused on building trust and learning and discovery opportunities which require an understanding of our community and literacy. Exhibits are focused on experiential learning for all ages.
Oversee, develop, implement and evaluate the marketing and communications strategy to promote the goals of the Library; manage the Library’s brand
Oversee graphic artist to create promotional materials that maintain consistency of brand
Write or contract articles for national publications that position the library as a model for best practices
Maintain communication with local and national media outlets
Coordinate WPL’s social media presence
Serve as webmaster for WPL
Maintain contacts in local organizations and agencies to raise awareness of the Library and its resources, programs and services
As a member of the Leadership Team, assist in the creation, promotion and evaluation of projects, services and programs
Coordinate and execute special and signature events, some by committee
Select and manage contracted services that develop, design and install exhibits including supportive programming
Other duties as assigned
EDUCATION and EXPERIENCE
Bachelor’s degree and at least three years work experience in Marketing, Public Relations or related field
Superior communication skills, including public speaking and writing, editing, and proofreading skills
Non profit or service industry experience
Events and exhibits experience a plus
Pleasant personality, able to work with a diverse public and staff
Able to work efficiently and independently and complete assignments with limited supervision
Sound decision maker; able to respond appropriately in interpreting and applying policy
Basic knowledge of design software, social media and website administration software such as Wordpress, Facebook and Constant Contact
Skilled use of Microsoft Office suite
Excellent communication, editing and proofreading abilities; Spanish skills a plus
Experience in planning and coordinating special events
Able to write RFPs; skilled in managing work of contractors
Send resume to: Waukegan Public Library
128 N. County St.
Waukegan, IL 60085
Email resume to: jobs [at] waukeganpl [dot] info No telephone calls please
Join Our Team
The Waukegan Public Library serves an ethnically and culturally diverse community of approximately 90,000. We are seeking an outgoing, service oriented staff to learn and grow in the profession, in a stimulating and challenging environment.
The Waukegan Public Library is an equal opportunity employer. No applicant for employment shall be discriminated against because of age, race, color, religion, sex, marital status, national origin, or disability.
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